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ASVSA

The ASVSA Association for research on Viable Systems was created with the aim of disseminating the results of research and stimulate the interest and participation of an increasing number of researchers attracted and intrigued by the conceptual trends of Viable System Approach and more generally of systems thinking.


Memorandum and articles of the Association
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Service-Dominant Logic

TopicAuthorsTitle

Service-Dominant Logic Lusch R.F., Vargo S.L. The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. M.E. Sharpe

Service-Dominant Logic Lusch R.F., Vargo S.L. Service-dominant logic: a necessary step

Service-Dominant Logic Lusch R.F., Vargo S.L. Service-Dominant Logic - A Guiding Framework for Inbound Marketing

Service-Dominant Logic Vargo S.L., Lusch R.F. Service-Dominant Logic: Continuing the Evolution

Service-Dominant Logic Vargo S.L. Paradigms, Pluralisms, and Peripheries: On the Assessment of the S-D Logic

Service-Dominant Logic Vargo S.L., Lusch R.F., Morgan F.W. (2006) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Service-Dominant Logic Vargo S.L., Lusch R.F. The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Service-Dominant Logic Lusch R.F., Vargo S.L Service-dominant logic: reactions, reflections and refinements

Service-Dominant Logic Vargo S.L., Lusch R.F. Evolving to a new dominant logic for marketing

Service-Dominant Logic Vargo S.L., Lusch R.F., Morgan F.W. The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions



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